VIVA GLAM X CHAPPELL ROAN

PUT YOUR MONEY

WHERE YOUR MOUTH IS

Buy a lipstick (or Lipglass!) to support the cause. 100% of sales

from VIVA GLAM go straight to charities

advancing equality and healthy futures for all.

$540+ MILLION

RAISED GLOBALLY

60+ MILLION

PEOPLE SERVED

92+ COUNTRIES

IMPACTED

VIVA GLAM OVER THE YEARS

YEARLY IMPACT REPORT

DID YOU KNOW... VIVA GLAM HAS RAISED MORE FOR
CHARITY THAN ANY OTHER PHILANTHROPIC BEAUTY
CAMPAIGN?

Over 30 years later, M·A·C VIVA GLAM remains committed to caring for, protecting and feeding those in need. Learn more about how your purchase is making an impact around the globe – and right here at home.

READ THE REPORT

LEARN ABOUT OUR EXPANDED MISSION

CHAMPIONING


RACIAL EQUALITY

M·A·C VIVA GLAM builds on our long-standing conviction of representation, inclusion and equity for All Ages, All Races, All Genders by advocating for change and providing resources to organizations that advance this work.

 

 

SUPPORTING


SEXUAL EQUALITY

M·A·C VIVA GLAM partners with local organizations to eliminate sexual stigmas and provide resources that promote healthy and happy futures for all.

 

 

 

EMPOWERING


GENDER EQUALITY

M·A·C VIVA GLAM advocates for the rights of all people to have autonomy over their own bodies so they can live fully as their most authentic selves.

 

 

 

PROMOTING

ENVIRONMENTAL EQUALITY

M·A·C VIVA GLAM pledges to do good for the planet by supporting organizations advancing environmental sustainability.

 

 

 

 

YOU HAVE THE POWER TO SUPPORT OUR CHARITABLE PARTNERS

1 VIVA GLAM LIPSTICK (OR LIPGLASS!) AT A TIME

HETRICK-MARTIN INSTITUTE (NYC)

1 VIVA GLAM LIPSTICK
PROVIDES 2 FULL DAYS OF MEALS
TO A YOUNG PERSON.

ORANGE BABIES (AFRICA)

2025 VIVA GLAM GRANT
PROVIDES 150 GIRLS
WITH ONE YEAR OF EDUCATION.

PLASTICS FOR CHANGE (INDIA)

1 VIVA GLAM LIPSTICK
REMOVES 16,286 PLASTIC WATER
BOTTLES
 FROM OUR PLANET.