You have the power to support healthy futures and equal rights for all with four shades of M·A·Cximal Silky Matte VIVA GLAM Lipstick that give back 100%.
YEARLY IMPACT REPORT
CHAMPIONING
RACIAL EQUALITY
M·A·C VIVA GLAM builds on our long-standing conviction of representation, inclusion and equity for All Ages, All Races, All Genders by advocating for change and providing resources that advance racial justice.
SUPPORTING
SEXUAL EQUALITY
M·A·C VIVA GLAM partners with local organizations to eliminate sexual stigmas and provide resources that promote healthy and happy futures for all.
EMPOWERING
GENDER EQUALITY
M·A·C VIVA GLAM advocates for the rights of all people to have autonomy over their own bodies so they can live fully as their most authentic selves.
PROMOTING
ENVIRONMENTAL EQUALITY
M·A·C VIVA GLAM pledges to do good for the planet by supporting organizations advancing environmental sustainability.
YOU HAVE THE POWER TO SUPPORT OUR CHARITABLE PARTNERS
1 VIVA GLAM LIPSTICK (OR LIPGLASS!) AT A TIME
1 VIVA GLAM LIPSTICK PROVIDES
2 FULL DAYS OF MEALS
TO A YOUNG PERSON.
HETRICK-MARTIN INSTITUTE
(NYC)
2025 VIVA GLAM GRANT PROVIDES
150 GIRLS WITH ONE YEAR
OF EDUCATION.
ORANGE BABIES
(AFRICA)
1 VIVA GLAM LIPSTICK REMOVES
16,286 PLASTIC WATER BOTTLES
FROM OUR PLANET.
PLASTICS FOR CHANGE
(INDIA)
VIVA GLAM TIMELINE
