7 EASY HALLOWEEN MAKEUP
IDEAS FOR 2024

September 23, 2024 by Cat Quinn
When it comes to Halloween Makeup Looks, why choose between glam and gore when you can have more? We’ve curated the top trending Halloween makeup ideas for 2024 and reimagined them for every party of the week – whether you want to look scary, sexy or a little bit of both.

Inspired by pop culture and your favourite films and TV shows, you can choose something cutesy (like mermaid or doll makeup) or go for something a little less demure (like vampire, ghost or goth makeup). We’ve designed the makeup tutorials ahead for every skill and style. Whatever look you choose, these long-wearing products have been tested backstage and on set by industry professionals, so you can trust they’ll last through every Halloween party and after-party.

SHOP GHOUL MAKEUP

Get this ghoulish makeup look with the Pro Palette Paintstick x 12.

HOW TO GET THE GHOUL MAKEUP LOOK

You can say his name three times or summon this ghost makeup look from the big screen with a few simple steps. Expect to see ghosts, ghouls and pinstripes everywhere this Halloween. Makeup Artist Alejandro Lopez shows you how to get the look with just makeup.

  1. Smooth the Pure White shade from the Pro Palette Paintstick x12 all over your face as a base.
  2. For a mossy look, contour your cheeks and forehead with Paintstick in Landscape Green, adding more on the nose and ears as desired.
  3. Create exaggerated eye circles by mixing up a custom blend of the shades Process Magenta and Rich Purple from the Paintstick palette and painting it around the perimeter of your eyes.
  4. Generously line the top and bottom lash lines with Eye Kohl in Smolder and smudge out the edges with Eye Shadow in Carbon.
  5. Keep the edges clean for a glam look or blend and drag them downward to make it gore…and more.
  6. Sweep Retro Matte Liquid Lipcolour in Caviar on lips.
  7. No pinstripe suit? No problem. Paint on body stripes with Black Black and Pure White from the Pro Palette Paintstick x 12.
(14)
Paintstick
$25.00
A highly pigmented, emollient colour stick that imparts zero grease or shine.
(14)
Paintstick
$25.00
A highly pigmented, emollient colour stick that imparts zero grease or shine.
(14)
Paintstick
$25.00
A highly pigmented, emollient colour stick that imparts zero grease or shine.
(234)
Eye Kohl
$24.00
An eye liner with rich colour and a silky smooth, matte/pearl finish.
(910)
Eye Shadow
$18.75
A highly pigmented powder that applies evenly and blends well.
(574)
Retro Matte Liquid Lipcolour
$26.00
A liquid lipstick that provides a rush of pigment-soaked colour in a velvety, mattest matte finish.
(14)
Paintstick
$25.00
A highly pigmented, emollient colour stick that imparts zero grease or shine.

SHOP GOTH MAKEUP

BEST SELLER
On Wednesdays, we wear goth makeup.

HOW TO GET THE GOTH MAKEUP LOOK

Whether you’re channeling a musician-turned-avenger from the underworld or a sadistic teenager from a macabre family, everyone’s going goth this Halloween. Makeup Artist Toshia John Ypilan shows you how to go from soft goth to trad goth with a few swipes of M·A·C black.

  1. Line eyes with Eye Kohl in Feline, smoking it out toward the corners.
  2. Line lips with goth-girl favourite Lip Pencil in Nightmoth, then smooth on M·A·Cximal Silky Matte Lipstick in Antique Velvet on top.
  3. Make it gore by sweeping the shade On The Cloud from the Connect In Colour Eye Shadow Palette: Encrypted Kryptonite onto lids. Spike out lashes with M·A·CStack Mascara.
  4. Swap your brown lipstick for a more editorial look by lining lips with Retro Matte Liquid Lipcolour in Caviar and filling in the center with Ligplass Clear.
(234)
Eye Kohl
$24.00
An eye liner with rich colour and a silky smooth, matte/pearl finish.
(669)
Lip Pencil
$25.00
A pencil in a wide range of colours designed for shaping, lining or filling in lips.
(750)
M·A·CXIMAL SILKY MATTE LIPSTICK
$25.00
A silky matte lipstick that delivers 12 hours of full-coverage colour and eight hours of moisture.
(69)
Connect In Colour Eye Shadow Palette: Encrypted Kryptonite
$23.80
A smoky-toned six-pan eye shadow palette with pigment packed colour in one-swipe for subtle to dramatic looks.
(18182)
M·A·CStack Mascara
$29.00
An endlessly buildable, clump-resistant mascara that stacks on infinite layers of volume and length.
(574)
Retro Matte Liquid Lipcolour
$26.00
A liquid lipstick that provides a rush of pigment-soaked colour in a velvety, mattest matte finish.
(352)
Lipglass Clear
$24.00
A unique clear lip gloss that can create a glass-like finish or a subtle sheen.
  1. Go for more by filling in your entire mouth with Retro Matte Liquid Lipcolour in Caviar, using a detailing brush and Mixing Medium Shine to extend it beyond the lip line in bold strokes. Fill in your entire eyelids with Eye Kohl in Feline and top with Brushstroke 24-Hour Liner in Brushblack, extending it past the brows and down toward the cheeks in spikey drips.
(574)
Retro Matte Liquid Lipcolour
$26.00
A liquid lipstick that provides a rush of pigment-soaked colour in a velvety, mattest matte finish.
(234)
Eye Kohl
$24.00
An eye liner with rich colour and a silky smooth, matte/pearl finish.
(448)
Brushstroke 24-Hour Liner
$25.00
A liquid eye liner pen with a precision brush tip that wears strong all day long for 24 hours.

SHOP FANTASY FAIRY MAKEUP

BEST SELLER
Create the fairy look of your dreams (or nightmares) with the Connect In Colour Eye Shadow Palette: Hi-Fi Colour.

HOW TO GET THE FANTASY FAIRY MAKEUP LOOK

Dream up a fairy makeup look that’s equal parts fantasy and fright. We’re seeing fairy makeup trend up this Halloween with beloved characters from Booktok stepping off the page and into the spotlight. Makeup Artist Nathalie shows you how to transform your look in just a few swipes.

  1. Sweep Eye Shadow in Fuchsia So Bright from the Connect In Colour Eye Shadow Palette: Hi-Fi Colour all over your lids and up toward the brow bones.
  2. Define eyes with Brushstroke 24-Hour Liner in Brushblack, extending into a double wing at the corners.
  3. Use a detailing brush and the shade Pure White from the Pro Palette Paintstick x12 to draw fantasy-like swirls over the lids and under the eyes.
  4. Define lashes with individual clusters and dot Dazzleshadow Liquid in Diamond Crumbles onto the centres and corners of eyes.
  5. Line lips with Lip Pencil in Edge To Edge and Half-Red, then fill in with M·A·Cximal Silky Matte Lipstick in Flamingo.
(66)
Connect In Colour Eye Shadow Palette: Hi-Fi Colour
$56.00
A technicolour 12-pan eye shadow palette with pigment packed colour in one-swipe for limitless artistic looks.
(448)
Brushstroke 24-Hour Liner
$25.00
A liquid eye liner pen with a precision brush tip that wears strong all day long for 24 hours.
(314)
Dazzleshadow Liquid
$26.00
An ultra-shiny liquid eye shadow that glides across lids for a wash of brilliant colour that keeps its splendour for up to eight hours.
(669)
Lip Pencil
$17.50
A pencil in a wide range of colours designed for shaping, lining or filling in lips.
(750)
M·A·CXIMAL SILKY MATTE LIPSTICK
$25.00
A silky matte lipstick that delivers 12 hours of full-coverage colour and eight hours of moisture.
  1. Make it gore by adding intensity to the eyes and lips. Rim the upper and lower lash lines with Carbon from the same eye shadow palette. Use Basic Red from the Paintstick palette to draw on broken capillaries.
  2. Add depth to the lips by adding Lip Pencil in Caviar and filling in lips with M·A·Cximal Silky Matte Lipstick in Russian Red.
  3. For a look that screams “more,” use Pure White from the Paintstick palette all over your face and define cheeks with Glow Play Blush in Heat Index. Pair pink and purple shades from the Hi-Fi Colour palette on the lids, extending under the eyes in a draped blush shape.
(669)
Lip Pencil
$17.50
A pencil in a wide range of colours designed for shaping, lining or filling in lips.
(750)
M·A·CXIMAL SILKY MATTE LIPSTICK
$25.00
A silky matte lipstick that delivers 12 hours of full-coverage colour and eight hours of moisture.
Glow Play Cushiony Blush
$34.00
A bouncy, buildable blush that provides glowy colour in a lightweight formula with skin-conditioning ingredients.
(66)
Connect In Colour Eye Shadow Palette: Hi-Fi Colour
$56.00
A technicolour 12-pan eye shadow palette with pigment packed colour in one-swipe for limitless artistic looks.
  1. Swap your gore lip look for a more lip look with Lip Pencil in Half-Red and M·A·Cximal Silky Matte Lipstick in Flamingo. For the more-is-more finishing touches, use Pure White and Black Black from the Paintstick palette to add on swirls and dots for a fantasy finish.
(750)
M·A·CXIMAL SILKY MATTE LIPSTICK
$25.00
A silky matte lipstick that delivers 12 hours of full-coverage colour and eight hours of moisture.

SHOP VAMPIRE MAKEUP

BEST SELLER
BEST SELLER

HOW TO GET THE VAMPIRE MAKEUP LOOK

Sink your teeth into this vampire makeup look that can go from sweet to scary as you build the intensity. With classic vampire horror films making a comeback this winter, this macabre makeup look is as trendy as it is simple. You don’t even need a costume – just some well-placed red lipstick. Makeup Artist Fion shows you how to have a bloody good time.

  1. Sweep Face And Body Foundation in White – or a foundation that’s a few shades lighter than your skin tone – all over your face for a pale sickly look.
  2. Add redness around your eyes using Mineralize Blush in Flirting With Danger.
  3. Generously rim your upper and lower lash lines with Eye Kohl in Feline and tap the shade On The Cloud from the Connect In Colour Eye Shadow Palette: Encrypted Kryptonite on top. Use Brushstroke 24-Hour Liner in Brushblack to draw spikes exteding out from the lower lash lines.
  4. Mix M·A·Cximal Silky Matte Lipstick in Diva with Squirt Plumping Gloss Stick in Clear for a blood-stained mouth.
(268)
M·A·C Studio Face and Body Foundation 120 ml
$44.00
A lightweight, hydrating foundation that delivers a satin finish and sheer coverage.
(158)
Mineralize Blush
$34.00
A blush that builds lightly, layer after layer, without heavy coverage.
(234)
Eye Kohl
$24.00
An eye liner with rich colour and a silky smooth, matte/pearl finish.
(69)
Connect In Colour Eye Shadow Palette: Encrypted Kryptonite
$23.80
A smoky-toned six-pan eye shadow palette with pigment packed colour in one-swipe for subtle to dramatic looks.
(448)
Brushstroke 24-Hour Liner
$25.00
A liquid eye liner pen with a precision brush tip that wears strong all day long for 24 hours.
(750)
M·A·CXIMAL SILKY MATTE LIPSTICK
$25.00
A silky matte lipstick that delivers 12 hours of full-coverage colour and eight hours of moisture.
(362)
Squirt Plumping Gloss Stick
$26.00
A plumping gloss stick that nourishes and conditions lips with translucent colour and non-sticky shine.
  1. Go gore by going back and building the intensity of all the shades, including tapping more Diva lipstick onto the centre of the mouth. (Bonus points for red contact lenses!)
  2. Make it more by adding M·A·Cximal Silky Matte Lipstick in Ruby Woo on your lips and glueing red rhinestones around your eyes.
(750)
M·A·CXIMAL SILKY MATTE LIPSTICK
$25.00
A silky matte lipstick that delivers 12 hours of full-coverage colour and eight hours of moisture.
(750)
M·A·CXIMAL SILKY MATTE LIPSTICK
$25.00
A silky matte lipstick that delivers 12 hours of full-coverage colour and eight hours of moisture.

SHOP CLOWN MAKEUP

BEST SELLER

HOW TO GET THE CLOWN MAKEUP LOOK

On-screen jokers and harlequins swear by these products for clown makeup that lasts. With clowncore trending for Halloween and beyond, this look has never been more popular. Makeup Artist Matyas takes this look from cheerful to chilling in just a few swipes.

  1. Start by painting the perimeter of your temples and around your lips with white face paint from the Pro Palette Paintstick x12.
  2. Using the M·A·C Colour Excess Gel Pencil Eye Liner in Perpetual Shock!, draw a diamond shape above and below the eyes in an asymmetrical pattern.
  3. Generously sweep Powder Blush in Frankly Scarlet onto cheeks.
  4. Overline lips with Lip Pencil in Vino or Cherry, extending it out past the corners, then fill in with M·A·Cximal Silky Matte Lipstick in Russian Red.
  5. To make it gore, intensify the shadows of your eyes and hollows of your cheeks using the Deep Brown shade from the Paintstick palette. Extend the corners of your lips even further, then rub Russian Red lipstick on your fingers and swipe them across your mouth, neck and body.
  6. Go for more by using the Black Black shade from the Paintstick palette to draw one exaggerated brow on one eye and a star on the other eye. Top with Dazzleshadow Liquid in Diamond Crumbles.
(614)
M·A·C Colour Excess Gel Pencil Eye Liner
$25.00
An ultra-pigmented, waterproof gel pencil eye liner with 24+ hours of wear on lids and 12 hours of wear on waterlines.
(464)
Powder Blush
$30.00
A blush that provides fantastic colour with ease and consistency.
(669)
Lip Pencil
$25.00
A pencil in a wide range of colours designed for shaping, lining or filling in lips.
(750)
M·A·CXIMAL SILKY MATTE LIPSTICK
$25.00
A silky matte lipstick that delivers 12 hours of full-coverage colour and eight hours of moisture.
(750)
M·A·CXIMAL SILKY MATTE LIPSTICK
$25.00
A silky matte lipstick that delivers 12 hours of full-coverage colour and eight hours of moisture.
(314)
Dazzleshadow Liquid
$26.00
An ultra-shiny liquid eye shadow that glides across lids for a wash of brilliant colour that keeps its splendour for up to eight hours.

    SHOP DOLL MAKEUP

    NEW
    BEST SELLER

    HOW TO GET THE DOLL MAKEUP LOOK

    Life in plastic is fantastic – and so is this doll makeup tutorial by Makeup Artist Keri Blair on model Cameron Rawls. With dolls, brats and pocket-sized toys recently taking over pop culture, you’ll be in good company with this porcelain look.

    1. Using Chromagraphic Pencil in Hi-Def Cyan, create the eye shape you want and fill it in using the pencil. Use a small firm brush to blend and perfect. (For a longer lasting application, set the pencil with Eye Shadow in Triennial Wave).
    2. Line the top lash lines and create wings with Liquidlast 24-Hour Waterproof Liner in Point Black. For a more dramatic effect, line under the eyes just a bit lower than your natural lash lines to make eyes appear a bit larger and more doll-like, then add Eye Kohl in Fascinating and fill in the space between your lashes and the eye liner.
    3. Add 89 Megastar Lash to the top lash lines to make eyes pop even more.
    4. Accentuate the apples of cheeks using Powder Blush in Frankly Scarlet for a doll-like effect.
    5. Finish your look with a bold pink lip colour like M·A·Cximal Silky Matte Lipstick in Candy Yum-Yum.
    (910)
    Eye Shadow
    $25.00
    A highly pigmented powder that applies evenly and blends well.
    (602)
    Liquidlast 24-Hour Waterproof Liner
    $25.00
    A liner that combines long-lasting wear with a precision line.
    (234)
    Eye Kohl
    $24.00
    An eye liner with rich colour and a silky smooth, matte/pearl finish.
    (1)
    M·A·C LASH / 89 Megastar Lash
    $16.00
    A pair of lashes that take centre stage with an extra-dramatic and super-voluminous feathered style in a crisscrossed pattern.
    (464)
    Powder Blush
    $30.00
    A blush that provides fantastic colour with ease and consistency.
    (750)
    M·A·CXIMAL SILKY MATTE LIPSTICK
    $25.00
    A silky matte lipstick that delivers 12 hours of full-coverage colour and eight hours of moisture.

    SHOP WITCH MAKEUP

    NEW

    HOW TO GET THE WITCH MAKEUP LOOK

    Feeling wicked? Witches from the stage to the big screen have long relied on M·A·C products for colour-true shades that defy gravity. Makeup Artist Rosie Humphreys shows you how to be the most popular sorcerer at the party with this witch makeup tutorial.

    1. Brush Eye Shadow in That’s Showbiz Baby onto the outer corners of eyes and into the creases, extending it out toward the brows in a dramatic shape. Add Eye Shadow in What’s The Wifi? onto lids.
    2. Define the lower lash lines and outer corners with M·A·C Colour Excess Gel Pencil Eye Liner in Glide Or Die.
    3. Tap Glitter into the creases and finish with several coats of M·A·CStack Mascara and the 70 Lash.
    4. Smooth Retro Matte Liquid Lipcolour in Caviar onto lips and top with Lipglass Clear.
    5. Make it gore by using Brushstroke 24-Hour Liner in Brushblack to draw stars and symbols around the eyes, and smudge Paintstick in Black Black into your hairline and down your neck and chest.
    (910)
    Eye Shadow
    $25.00
    A highly pigmented powder that applies evenly and blends well.
    (910)
    Eye Shadow
    $25.00
    A highly pigmented powder that applies evenly and blends well.
    (614)
    M·A·C Colour Excess Gel Pencil Eye Liner
    $25.00
    An ultra-pigmented, waterproof gel pencil eye liner with 24+ hours of wear on lids and 12 hours of wear on waterlines.
    (18182)
    M·A·CStack Mascara
    $29.00
    An endlessly buildable, clump-resistant mascara that stacks on infinite layers of volume and length.
    (574)
    Retro Matte Liquid Lipcolour
    $26.00
    A liquid lipstick that provides a rush of pigment-soaked colour in a velvety, mattest matte finish.
    (352)
    Lipglass Clear
    $24.00
    A unique clear lip gloss that can create a glass-like finish or a subtle sheen.
    (448)
    Brushstroke 24-Hour Liner
    $25.00
    A liquid eye liner pen with a precision brush tip that wears strong all day long for 24 hours.
    (14)
    Paintstick
    $25.00
    A highly pigmented, emollient colour stick that imparts zero grease or shine.
    1. Make it even more by smoothing Chromacake in True Chartreuse all over the centre of your face. Contour with Paintstick in Landscape Green and extend it down past your neck and chest for an all-over green look. Set the look with powder.
    (11)
    Chromacake
    $33.00
    A highly pigmented water-activated formula for body painting and creating fake tattoos.
    (14)
    Paintstick
    $25.00
    A highly pigmented, emollient colour stick that imparts zero grease or shine.
    SHOP HALLOWEEN MAKEUP LOOKS
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    7 EASY HALLOWEEN MAKEUP IDEAS FOR 2024

    September 23, 2024 by Cat Quinn

     

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